Studio

The other half of the practice, the part with no client.

Ten years of coordinating projects left me with a set of systems I had rebuilt too many times. These are those systems, cleaned up and released for anyone who wants to borrow the structure rather than invent it again.

Available & in progress

Digital

Design concept generator

Conceptlogy

An AI design concept generator that turns a brand's story and a site's conditions into a project-specific spatial brief—before the first drawing begins.

Notion system

Studio Operating System

A Notion operating system for small design studios: leads, clients, projects, hours, invoices and cashflow connected in one working loop, with a dashboard showing what needs attention.

In progress

The next one

More tools land here as they are built. The list below is the fastest way to hear about them.

Why this exists

Built for one studio, then let go

None of this started as a product. Each one was made because a project needed it and nothing off the shelf fitted. That is the only test they have passed, and it is the one I trust most.

If you want the thinking rather than the file, the systems chapter on the About page explains where all of it came from.

The list

One email when something is finished. Nothing else.

No schedule, no newsletter, no marketing. If you want to know when a tool is ready, send a line and I will add you.

Email me to join  ↗

Contact

Tell me what the project is supposed to say, and how people need to use it.

Open to new projects, collaborations, and conversations about how brand logic becomes built space.

Emailhoiyeelim@gmail.com LinkedInin/hoiyeelim
WeChathoiyeelim
Based inShanghai, China